Adam Cassidy
Senior Product Designer with 10+ years of experience, specializing in fintech and B2B payments. Based in Columbus, Ohio.
Currently leading design for Corporate Payments at WEX, I focus on usability, craft, and simplifying the complex. I bring a strategic mindset to every project, balancing user needs with business objectives.
My approach is rooted in an appreciation for clarity and quality. I take pride in the “invisible” work: understanding the “why,” architecting the foundation, and creating the systems and documentation that make an experience feel functional, polished, and a joy to use.
Over the past decade, my career has spanned from communications at The Walt Disney Company and Tavistock Group to the high-energy environment of The Ohio State University Department of Athletics. My pivot into UX/UI design at KeyBank and WEX was driven by a desire to build actual products. Today, I navigate the complexities of banking and payments, owning execution while helping shape product direction.
I also freelance as a Production Designer for theory11, helping create premium playing cards and puzzles for brands and studios like Disney, Marvel, Warner Bros., and Netflix.
Born and raised in the Midwest, I bring a pragmatic, collaborative energy to teams. When I’m not in Figma or Cursor, I’m usually tackling projects on our 100-year-old craftsman home, traveling, rock climbing, or learning a new recipe. I find that my best work is fueled by inspiration in everyday life, both on and off the screen.